I've run the door, run the gym, and run the company — across fitness, franchising, and beyond. Before any of that, I carried a badge. That's the leadership style I bring to your business: decisive under pressure, no ego, no fluff.
Every credential below was earned operating, not consulting. That's the difference between advice that sounds right and advice that's been tested under real P&L pressure.
Leading national strategy, growth, and culture across one of Australia's most recognised fitness brands — including new club openings and franchise network expansion.
Co-founded Goodlife Health Clubs, owned multiple Snap Fitness clubs, and served as COO of Total Fusion and CEO of Wannatrain — building, buying, and scaling across the fitness sector.
Police Officer and Federal Agent before fitness. High-stakes decision-making, accountability, and composure under pressure — the bedrock of how I lead and how I teach others to lead.
Twenty-plus years keeping time behind a kit taught me as much about leadership as any boardroom — rhythm, timing, and knowing when to drive and when to hold back.
Whether you're already at the top and need a peer who's been there, or you're building something new and need someone who's done it before — the conversation starts the same way: honestly.
You don't need a textbook. You need a peer-level sounding board who's sat in your seat, made the calls, and lived with the consequences.
You're building something real and moving fast. What you need isn't more theory — it's someone who's built, bought, and scaled before and can flag the mistakes before you make them.
No vague "transformation journey." Here's the actual running order.
A direct, confidential conversation about where you're at, where it's stuck, and what's actually at stake. No pitch deck — just an honest read.
I bring an outside operator's eye to your business, your team, and your decision-making — flagging the blind spots that are hardest to see from inside.
Regular 1:1 mentoring — structured around your real decisions, not a generic curriculum. We work the actual problems in front of you.
Performance without burnout means pace matters. We track momentum, not just metrics, and adjust before you hit the wall.
"Roger has been instrumental in taking my business to levels I could never have achieved on my own. Every session he drops a piece of wisdom that changes how I see things and pushes me to up-level as a leader and operator."
"Roger has been a valuable sounding board through the growth of Qualified Trainers — challenging our thinking, asking the right questions, and bringing a wealth of leadership experience. Genuine, approachable, and always willing to support others."
Roger will read it personally and may feature it above.
Confidential. Direct. No fluff. One conversation could change how you run the next chapter — let's have it.